Dark Mode Light Mode

Webinar: Adapting Marketing for a Recession

As we weather a continued economic downturn and businesses prepare for the possibility of a recession, marketers are likely to find their budgets under increased scrutiny. While many brands consider potential cuts or reallocation of budget, those that maintain their advertising are likely to benefit from increased share of voice. As a stronger emphasis is placed on ROI, tactics can be adjusted to focus on performance marketing, promoting conversions while ensuring that your budget’s impact is easily attributable and that every spend is held accountable to perform.

Some of our channel experts at AUDIENCEX held a roundtable discussion on Thursday, August 4th, looking at how marketers can best navigate times of economic uncertainty to maintain performance and market share. Our team provided their perspectives on effective tactics and channels to foster meaningful brand engagement and boost performance outcomes, while exploring how the latest ad tech can empower marketers to remain adaptable and responsive, enabling continued optimization throughout every campaign’s life cycle.

Panelists
Keith Mantia, Director of Search & Social
Phil Rizkalla, Programmatic Media Manager
Steven Kaufman, VP of Client Services
Rickey Bijlani, Senior Director of Marketing (Moderator)

Keep Up to Date with the Most Important News

By pressing the Subscribe button, you confirm that you have read and are agreeing to our Privacy Policy and Terms of Use
Add a comment Add a comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Previous Post

The Impact of the Google Topics API

Next Post

AUDIENCEX Partners with Dstillery to Introduce Audience Insights