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Introducing SONA Intelligence — The Next Frontier in Predictive Ad Tech

February 2026 — Today, AUDIENCEX is proud to announce the official launch of SONA Intelligence, a major leap forward in how modern marketers plan, test, and optimize digital campaigns.…
February 6, 2026
byAthena Rowan

Privacy Enforcement in 2026: The Shift From Policy to Penalties

If you have been working in digital marketing for the last five years, you have likely developed a certain level of “privacy fatigue.” Between the rollout of GDPR, the…
January 30, 2026
byAthena Rowan

Fixing Programmatic Waste: A 2026 Supply Path Optimization Blueprint

Programmatic advertising promised a future where efficiency and automation would eliminate the friction of traditional media buying. Yet, in 2026, despite significant advancements in AI and…
January 23, 2026
byAthena Rowan

Turning Attention Metrics Into Performance KPIs in CTV and Display

There is a fundamental disconnect in how the industry talks about attention metrics versus how it uses them. In boardrooms and whitepapers, attention is hailed as the solution to the…
January 16, 2026
byAthena Rowan
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Guides
Holiday Marketing Guide 2024 cover art Holiday Marketing Guide 2024 cover art

Q4 2024: Holiday Marketing Guide

August 16, 2024

Spring Campaign Planning: Mother’s Day and Father’s Day 2024

March 1, 2024
Events & Webinars

Webinar – Clicks to Conversions: Deconstructing Omnichannel Advertising

Events & Webinars

Webinar – Beyond Awareness: Digital Out-of-Home for Performance

Strategy

Contextual AI Strategies for Cookie-Free Ad Targeting

Digital advertising is changing as third-party cookies become less common. Many platforms and browsers now block or restrict cookies to protect user privacy. This shift means advertisers are…
September 12, 2025
byAthena Rowan