February 2026 — Today, AUDIENCEX is proud to announce the official launch of SONA Intelligence, a major leap forward in how modern marketers plan, test, and optimize digital campaigns. Originally introduced at Cannes Lions in 2025, SONA has since evolved into a core innovation within the AXi™ (AUDIENCEX Intelligence) ecosystem — marking a defining moment in our technology roadmap and delivering agent-powered synthetic testing and predictive intelligence designed to help brands move faster, smarter, and with greater confidence.
A New Paradigm for Modern Advertising
At its core, SONA Intelligence enables advertisers to explore campaign outcomes before activating live media. Through advanced synthetic customer simulation, AI-generated personas, and agentic modeling, SONA transforms campaign planning into a data-driven forecasting environment that mirrors real-world consumer behavior across channels, audiences, and creative approaches.
This paradigm shift empowers teams to:
- Run pre-launch scenario simulations to forecast performance
- Validate strategy decisions in a risk-free, virtual environment
- Optimize budget allocation before spend is committed
- Identify high-performing audiences and messaging early
- Reduce costly trial-and-error testing cycles
The result is a faster, more confident path from strategy to execution — with fewer surprises once campaigns go live.
Powered by Agentic, Synthetic Intelligence
SONA Intelligence was purpose-built to move beyond legacy performance models and backward-looking analytics. By combining agentic AI — where autonomous agents dynamically explore and learn from multiple campaign scenarios — with high-fidelity synthetic audiences, SONA creates a simulation ecosystem capable of predicting outcomes without relying solely on historical data.
This allows marketers to anticipate performance before launch, rather than reacting after results arrive.
As part of the AXi platform stack, SONA Intelligence supports a growing suite of intelligence layers, including simulation, prediction, optimization, and insight discovery — forming a closed-loop system that continuously learns and improves as campaigns evolve.
In addition to real-time signals and synthetic modeling, SONA Intelligence is uniquely grounded in more than a decade of historical performance data from tens of thousands of prior AUDIENCEX campaigns. This deep, proprietary data foundation enables SONA to identify patterns, correlations, and performance drivers that would be impossible to surface through isolated datasets alone — transforming past execution into a continuously compounding intelligence layer that fuels deeper learning, sharper predictions, and more actionable insights.
Evolving Toward End-to-End Campaign Optimization
While today’s launch establishes SONA Intelligence as a powerful predictive and planning engine, this is only the beginning.
Future iterations of SONA are being developed as part of a self-serve SaaS product experience, enabling brands and agencies to directly access predictive modeling, synthetic testing, and optimization tools through an intuitive platform interface.
At the same time, SONA is being evolved into a true end-to-end campaign optimization solution — spanning the full media lifecycle from planning and forecasting to activation, real-time optimization, and performance analysis. This evolution will allow marketers to not only predict outcomes, but actively shape them through continuous, AI-driven intelligence at every stage of a campaign.
Real Business Impact
Early applications of SONA-powered testing have already demonstrated meaningful gains for partners — including faster insight cycles, improved decision confidence, and reduced reliance on costly live-market experimentation. By virtually testing thousands of creative, audience, and media combinations, marketers gain clarity on what will work before investing significant budget.
Shaping the Future of Performance Marketing
“SONA Intelligence represents a fundamental shift in how marketers approach campaign strategy, testing, and optimization,” said Jason Wulfsohn, CEO of AUDIENCEX. “By enabling predictive insight and simulation before activation, SONA empowers teams to make smarter decisions and drive stronger outcomes across the entire campaign lifecycle.”
As we look ahead to 2026 and beyond, SONA Intelligence will remain a cornerstone of AUDIENCEX innovation — redefining how AI is applied across the media lifecycle. By replacing static models and reactive optimization with predictive, agent-driven intelligence, SONA is designed to help brands operate in a world where campaigns learn, adapt, and improve in real time — long before performance gaps ever appear.
