We are proud to announce that Will Hand has joined AUDIENCEX as the Head of our newly established Entertainment Division, bringing with him a wealth of experience as a seasoned Hollywood producer. With a career spanning years of creating, producing, and scaling entertainment properties across film, television, and streaming platforms, Mr. Hand’s deep expertise uniquely positions him to drive innovation at the intersection of content, data and performance marketing.
A Proven Leader in Entertainment
Mr. Hand’s background as a Hollywood producer equips him with first-hand knowledge of the entertainment industry’s unique challenges — from building anticipation around releases to navigating the complex dynamics of studios, networks, and emerging platforms. He has successfully brought projects to market in high-pressure, competitive environments and understands how to blend creative vision with commercial outcomes.
This unique perspective will be invaluable as he leads the division in redefining how entertainment brands leverage advanced omnichannel performance marketing solutions to connect with audiences and maximize impact.
Deploying Next-Generation Ad Tech for Entertainment
Under Mr. Hand’s leadership, the Entertainment Division will harness AudienceX’s most advanced technologies — including our recently unveiled AXi 2.0 platform, introduced at Cannes Lions 2025.
- AXi Simulator: A synthetic campaign testing environment that allows entertainment marketers to model creative, audience, and media strategies before launch.
- AXi Predictor: AI-driven forecasting that blends historical and real-time signals to anticipate campaign performance.
- AXi Optimizer: A real-time allocation engine that maximizes efficiency and ROI across media channels.
- AXi Explorer: An intelligence tool that provides actionable insights and optimization pathways mid-flight.
These innovations are designed to empower studios, streamers, networks, and producers to move faster, reduce risk, and optimize outcomes across theatrical releases, episodic programming, and multi-platform content launches.
Driving Innovation for Studios, Streamers, and Networks
With Mr. Hand at the helm, our Entertainment Division will focus on:
- Streamlining creative testing to identify winning campaigns before significant spend is deployed.
- Maximizing audience engagement by reallocating media in real time as viewership patterns shift.
- Elevating targeting precision with predictive modeling and synthetic audiences that minimize waste.
- Delivering full-funnel attribution, connecting marketing efforts directly to measurable outcomes such as subscriptions, ticket sales, and engagement metrics.
This approach allows entertainment partners to view ad tech not merely as a tactical tool, but as a strategic engine powering growth, retention, and global scalability.
Looking Ahead
Mr. Hand will immediately begin working with leading studios and content partners to design pilot programs and custom strategies tailored to the evolving entertainment landscape. His leadership will shape AudienceX’s mission to provide innovative, predictive, and audience-first solutions that drive results for the entertainment industry.
