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AI-Powered Programmatic: How Artificial Intelligence is Reshaping Ad Buying 

Programmatic advertising has long been a game-changer in digital marketing, automating and optimizing the once-manual process of buying and placing ads. Fast forward to today, and artificial…
April 25, 2025
byaX Team

Beyond Google & Meta: The Rise of Alternative Platforms in Digital Advertising

For the past decade, Google and Meta have been the go-to platforms for digital advertising, holding a commanding share of global ad spends. Their vast reach, advanced targeting capabilities,…
April 18, 2025
byaX Team

From Static to Smart: The Shift Toward Dynamic, Responsive Ad Creative

Static advertisements, with their one-size-fits-all messaging, were once the core of marketing strategies across industries. But in a world driven by data, personalization, and rapidly…
April 11, 2025
byaX Team

Audio Advertising 2.0: How Podcasts, Spotify, and Voice Search Are Driving Engagement

The way consumers engage with audio content has transformed dramatically in recent years. From the rise of podcasts to the growth of platforms like Spotify and the increasing adoption of…
April 4, 2025
byaX Team
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Guides

A Guide on How to Use Facebook Geofencing

November 15, 2024
Holiday Marketing Guide 2024 cover art Holiday Marketing Guide 2024 cover art

Q4 2024: Holiday Marketing Guide

August 16, 2024

Spring Campaign Planning: Mother’s Day and Father’s Day 2024

March 1, 2024

Effective Performance Advertising in the Post-Cookie Landscape

January 26, 2024
Events & Webinars

Webinar – Clicks to Conversions: Deconstructing Omnichannel Advertising

Events & Webinars

Webinar – Beyond Awareness: Digital Out-of-Home for Performance

Strategy

Preparing for Q1: 8 eCommerce Trends for 2025 You Need To Know

You’ve likely heard — and are probably getting tired of hearing — the buzz about how fast things are changing in eCommerce. But this isn’t just noise.  It’s worth repeating because even…
December 27, 2024
byaX Team
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