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Programmatic DOOH: Bringing Automation to Billboards and Screens

When you think of outdoor advertising, what comes to mind? Static posters on a roadside billboard? A large decal plastered over a transit shelter? These traditional forms of out-of-home (OOH)…
May 2, 2025
byaX Team

AI-Powered Programmatic: How Artificial Intelligence is Reshaping Ad Buying 

Programmatic advertising has long been a game-changer in digital marketing, automating and optimizing the once-manual process of buying and placing ads. Fast forward to today, and artificial…
April 25, 2025
byaX Team

Beyond Google & Meta: The Rise of Alternative Platforms in Digital Advertising

For the past decade, Google and Meta have been the go-to platforms for digital advertising, holding a commanding share of global ad spends. Their vast reach, advanced targeting capabilities,…
April 18, 2025
byaX Team

From Static to Smart: The Shift Toward Dynamic, Responsive Ad Creative

Static advertisements, with their one-size-fits-all messaging, were once the core of marketing strategies across industries. But in a world driven by data, personalization, and rapidly…
April 11, 2025
byaX Team
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Guides

A Guide on How to Use Facebook Geofencing

November 15, 2024
Holiday Marketing Guide 2024 cover art Holiday Marketing Guide 2024 cover art

Q4 2024: Holiday Marketing Guide

August 16, 2024

Spring Campaign Planning: Mother’s Day and Father’s Day 2024

March 1, 2024

Effective Performance Advertising in the Post-Cookie Landscape

January 26, 2024
Events & Webinars

Webinar – Clicks to Conversions: Deconstructing Omnichannel Advertising

Events & Webinars

Webinar – Beyond Awareness: Digital Out-of-Home for Performance

Strategy

Preparing for Q1: 8 eCommerce Trends for 2025 You Need To Know

You’ve likely heard — and are probably getting tired of hearing — the buzz about how fast things are changing in eCommerce. But this isn’t just noise.  It’s worth repeating because even…
December 27, 2024
byaX Team
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